WHAT IS PROJECT YELLOW?
Are you tired of only reading about all the ways a business can market its products and gain customers? Or perhaps you don’t want to be stuck memorizing the 4 P’s of the marketing mix any longer? Then look no further because we have a solution for that. To relieve you from your textbooks and help you gain marketing skills from real life scenarios, DAWN brings to you, Project Yellow.
Project Yellow is a business competition, which provides a platform for avid youths to create new marketing ideas and come up with innovative strategies. By implementing these strategies, the participants will then have to secure clients for DAWN’s social business, DC.Co – a catering service where great food meets social good.
This month-long competition will take place in total two phases.
Phase 1: A range of workshops and briefing sessions held throughout a number of days to prepare our volunteers for field work.
Phase 2: The field work itself, where teams of volunteers will have to reach out to different corporations and make them sign the Yellow sheet, a document stating that the corporation will be willing to take the service of DC.Co.
Project Status: Ongoing
Further updates will be posted soon!